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Direct linkChaudhary, Anil Kumar; Warner, Laura A. – Journal of Extension, 2015
Most educational programs are designed to produce lower level outcomes, and Extension educators are challenged to produce behavior change in target audiences. Social norms are a very powerful proven tool for encouraging sustainable behavior change among Extension's target audiences. Minor modifications to program content to demonstrate the…
Descriptors: Behavior Change, Social Attitudes, Extension Education, Case Studies
