A 6-year project is being conducted by the Department of Industrial Education of the University of Minnesota to identify criteria which are useful in counseling post-high school vocational technical students. Data are gathered through comprehensive measurement of basic competencies and selected characteristics and are analyzed to determine which and how much of each element is useful in counseling applicants. The four overlapping phases of the project include testing all applicants through seven data gathering instruments, keeping accurate records on each student, followup 12 months after students graduate, and analyzing data and writing a final report. The norms included in this report were developed from one of the data collection instruments, the Minnesota Vocational Interest Inventory (MVII), which was administered to students who had been successful in training but not on the job. A description of the development of the MVII and suggestions for interpreting the norms are included. Profiles for 13 trade or industrial occupations and 8 business and social service occupations along with a listing of 63 occupational groups and standard score means, deviations, and number of observations are appended. (SB)