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Larson, Charles U.; Denton, Robert E. – 1986
Advertising plays on the broad feelings of alienation (defined as an individual's frustrated or estranged responses to economic and sociological phenomena which affect that individual's place in society) which are endemic to the American consumer society and are, in Marxist views, symptomatic of any capitalist system. By generating anxieties and…
Descriptors: Advertising, Alienation, Capitalism, Industrialization
