Slide decks are a ubiquitous form of communication in both academia and business, and business communication instructors must be able to model and teach multimedia design principles. The literature regarding multimedia design has traditionally fallen into two camps: the cognitive school, focused on designing multimedia messages that accommodate…

Artificial intelligence assignments lead this article's 11 teaching innovations selected from the "My Favorite Assignments" presented at the 2023 Association for Business Communication's (ABC's) 88th Annual International Conference held in the Mile-High City: Denver, Colorado, USA. Pedagogy presented here also includes ideas to enhance…

The aim of the study is to examine the effectiveness of blended learning in encouraging course interaction amongst first-year students studying a business communication module. The COVID19 pandemic resulted in the increased use of blended learning as a teaching approach to encourage learning regardless of the location. Existing research on blended…

Instruction about teaching business communication skills has been a long-established tradition in the communication discipline. Recent trends in teaching communication training and development extend a long-held emphasis on business communication skill instruction. Given the classical roots of the communication discipline and the current focus on…

U.S. undergraduate business communication (BCOM) classes teach students workplace communication fundamentals, but may not build the cross-cultural communication (CCC) skills that learners will need in today's global workplace. This project surveyed BCOM instructors and students about the importance of including cross-cultural material in BCOM…

Purpose: The purpose of this paper is to evaluate the effectiveness of a career management program embedded within a business module, with a specific focus on enhancing the employability of students. Design/methodology/approach: The study involved five one-hour workshops based on the DOTS model, covering aspects like resume writing and…

Students attracted to quantitative disciplines of study can be reluctant to devote much attention to the critical task of communicating, and previous research (Hostager, 2018) has identified statistically significant differences in learning approaches by major among undergraduate business students. This paper presents results of learning assurance…

The purpose of the present study was to examine the effect of implementing the flipped classroom (FC) model on students' learning outcomes in a business etiquette course. Quasi-experimental research was employed and supplemented by a questionnaire and semi-structured interviews. The study participants were 77 students in two classes of a business…

The current study aims at unpacking the language ideologies of the STEM + Business graduates in relation to English medium instruction (EMI) and how they perceive the contribution of EMI towards English proficiency development. It also intended to unfold the extent to which EMI education may have contributed to their employability and fulfillment…

The rapid digital revolution in recent decades has transformed conventional Word-of-Mouth (WOM) into electronic WOM (eWOM). The significance of digital emotion in eWOM has been widely recognized due to its influential effect on consumer trust. There is increasing research on digital emotion contagion, which refers to exposure to emotions on…

Shannon and Weaver's communication process model is a dominant model used to understand communication between a sender and receiver. The model is used to explain communication in management and organizational behavior textbooks. Despite its proliferation, few studies have examined this model's role in introductory management and organization…

Scenario-Based Learning (SBL) is a learning method that promotes authentic learning through real-world circumstances. eLearning software allows for the creation of robust Scenario-Based eLearning (SBeL). These modules harness student-content interaction to provide an effective learning experience. This study compares the perceived learning, flow,…

Currently, the analysis of rhetorical moves is extensively applied to business genre conventions. This paper adopts a corpus-assisted genre approach to compare three major rhetorical moves in corpora of students' and professionals' project proposal abstracts to elicit evidence-based recommendations for the pedagogy of business communication. The…

Many experts project generative AI will impact the types of competencies that are valued among working professionals. This is the first known academic study to explore the views of business practitioners about the impacts of generative AI on skill sets. This survey of 692 business practitioners showed that business practitioners widely use…

The COVID-19 pandemic has cast digital communication competency into sharp relief. Rapid virtualization of how we work and learn has highlighted this challenge for business education. In response, the business communication syllabus must evolve to include digital communication competencies. Most of our students are comfortable with computer and…