Adjustments to the case study approach are recommended to address three major areas of difficulty for foreign students in master's-level marketing education programs: (1) language-related problems; (2) unfamiliar class format and methodology; and (3) lack of cultural background knowledge. For language-related problems, case studies are a good…

Murray State University (Kentucky) has approached the internationalization of the business curriculum by creating a bachelor of arts degree program requiring 2 years of foreign language study. To assess the program's overall success, three student surveys were undertaken. The first polled entering freshman business students in fall 1990 about…

This paper discusses the use of standardized testing in a university-based executive training program in Japan. The program is an English language, cross-cultural, and business training program offered to Japanese and Chinese businesspersons preparing to enter the international business world. Reports on students, sent to their companies,…

The program of the Japan-American Institute of Management Sciences (JAIMS) in Hawaii, a nonprofit graduate-level institution intended to support training for cross-cultural business leadership, is described and discussed. Two curricula, the Japan-focused Master of Business Administration program and the Japan-focused Management Program are offered…

Cultural competence in business Japanese requires more than superficial knowledge of business etiquette. One must truly understand why Japanese people think and act differently from their American counterparts. For example, instruction in the use of Japanese taxis must be accompanied by instruction in the concept and implications of seating order…

When asked by the business department for a language component for its new area of concentration in international business, the modern language department of a small liberal arts college capitalized on a recently devised competence-based curriculum. The curriculum, established in the college's general education curriculum as an alternate track to…

This paper describes the first phase of a project that applies multimedia and hypermedia technology to the study of modern languages. The approach differs from taditional ones in that language is not viewed from a conversational or grammatical perspective but through scenarios imitating the contexts of natural language use. In this phase, the…

The integration of foreign language education and international exchange into a French graduate program in business administration is discussed. The 3-year program results in the equivalent of a master's degree in management. The historical, educational, cultural, and socio-political factors in development of the program are reviewed, and key…

A student assignment designed for a business French course is described. The assignment, a student research paper, is intended to promote both active learning and integration of skills. It is short and completed early in the course. Students are assigned topics and must research, organize, and summarize in French. It is expected that each student…

A California State University (Fullerton) program brings together faculty in business administration, economics, and foreign languages in an interdisciplinary effort to internationalize the business curriculum. The program has attracted a rapidly enlarging student following, with Spanish the largest language concentration and Japanese the fastest…

A class project used in one college-level business French course in Oregon involves creation of a French company using a modified simulation approach. Students work in groups to determine what product or service they would like to develop and research the creation of a company. During this process, they simulate a number of situations encountered…

A program at the College of Wooster (Ohio) in commercial language and international business is described. The program was undertaken with private funds and within the context of a traditional liberal arts college. It has three main curricular goals: (1) additional training of language instructors for language courses that would include the…

One college French course introduces third-semester students to commercial French while simultaneously teaching contemporary French theater to the same group. The 3-week course segment is taught with two 3-week modules, and is part of a course using the Personalized System of Instruction (PSI). The commercial language module helps to build an…

Georgia State University has developed undergraduate applied language programs in commercial French, German, and Spanish combining practical with theoretical studies. The curricula stress the communicative aspect of language, and are based on the content of certification examinations given in France, Germany, and Spain. Two upper-level courses in…

The University of South Carolina added the Japanese specialization to its Master of International Business Studies (MIBS) program in 1982. The small group of students in the 3-year specialization are chosen competitively from a large applicant pool. While no Japanese language knowledge is required for entry to the program, many students have some…