The ideal foreign language business course would be a cooperative effort between the business school and the foreign language department, prepare students for any of the five proficiency levels in the French Chambre de Commerce et d'Industrie de Paris test, be designed for the American working in France, and have a balanced international trade…

The description of an international business major in a small liberal arts college outlines the program's development and the degree requirements as they have changed since its inception in 1977. In this process, foreign languages have become an integral part of the program design, reinforcing its value in the minds of faculty advisers as well as…

Curricula for business language instruction should be (1) based on analysis of the routine operations of local business, industry, and service organizations, (2) in the form of practical units of study for sequential development of target language competencies, and (3) accomplished through integrated partnerships with local business. Instructional…

The status of different approaches to teaching business English in West Germany are explored, and it is concluded that business profiles, business situations, and the development of language skills must be considered in designing a business language course. The concept of interactive business competence in English and German as a basis for…

This publication contains 22 refereed research papers, 4 refereed action research and classroom application papers, and 3 research training papers from a national conference on promoting excellence in research and teaching for business. The research papers are "Analysis of Executives' Written Documents" (Jennings, Vice); "Assessment…

Each year, the Policies Commission for Business and Economic Education develops statements regarding business education. The following are among the commission's guidelines regarding planning the business education curriculum for the new century: (1) making business education an integral and equal partner within schools' educational communities…

This document, which is intended for teachers of high school-level business education courses, contains both the academic standards for business education in Wisconsin secondary schools that were disseminated in 1998 and learning activities to enable students to meet the standards. The activities were developed for students completing grade 12 and…

An alternative approach used in a third semester French course at the University of Colorado at Denver is described. The approach was adopted to improve student motivation. The course focuses on the learning of practical French for everyday situations, while traveling abroad for business or pleasure. Emphasis is on conversational, communicative…

The Japanese specialization of the University of South Carolina's (USC) Master of International Business Studies (MIBS) program includes a 6-month internship at a foreign or Japanese company in Japan. While foreign companies in Japan are receptive to the assistance American student interns provide, promoting such internships to Japanese companies…

The efforts of the foreign languages department at the College of St. Thomas to introduce a new major in international business illustrate the psychological barriers to innovation. Neither the college's business department nor the local multinational corporations took international business very seriously, and the new endeavor was received with…

Most students in multinational business and foreign language internships are applying their knowledge and language skills for the first time, and look to their faculty internship supervisor for encouragement, support, help, and correction of errors. They also regard the supervisor as the critical link between theory and practice. The faculty…

Suffolk University (Massachusetts) has developed a degree program in international marketing in French and Spanish that links curricula in the economics department and the department of humanities and modern languages. Language tutorials are mandatory for students in the international economics major. The tutorials are taught by native French- and…

A study was undertaken at the University of Pennsylvania's Joseph Lauder Institute to assess the usefulness and requirements of case discussion for teaching English to foreign graduate students of business administration. The case method of analyzing and solving simulated business problems was chosen because it: (1) is one of the most common…

The A. B. Freeman School of Business at Tulane University has developed an intensive, five-week orientation program based on weekly videotaping to help foreign graduate students confront problems of language orientation and build the confidence necessary to become successful students. The course covers a review of grammar rules, spelling rules,…

Considers the use of pre- and posttest results as formative evaluation tools and describes a small group evaluation of computer-assisted language learning (CALL) courseware dealing with French for banking. Test design is discussed, including standards, validity, and reliability; and results from user questionnaires are examined. (Contains 14…