An approach to teaching foreign business practices combines two common approaches already used. It introduces the student to cultural patterns responsible for the way business is conducted abroad, and makes recommendations concerning appropriate behavior for specific situations. However, it also treats general culture and specific behavior as…

This document consists of two closely related papers given at the same conference session: "Oral Proficiency for Managers: A Design for Portuguese" (Maria Antonia Cowles), and "Oral Proficiency for Managers: A Design for German" (Doris Kirchner). These papers discuss program design and strategies for developing oral foreign…

A 13-episode British television serial about international countries competing for a large project in an imaginary country provides the basis for a series of instructional materials in intercultural business communication. Video is seen as an excellent tool for teaching languages and other aspects of communication because it allows entry into the…

This paper discusses the reasons stock market reports of the type appearing in major newspapers in the German-speaking countries are ideal for beginning a text/unit sequence in an introductory business German course. Suggestions are offered concerning the in-class implementation of "Borsenberichte" for third-year students of German. (JL)

This study assesses communication training provided in MBA and executive MBA programs in Singapore. The authors found that Singapore is a microcosm in terms of (a) requirements for English competency, (b) the variety of communication offerings, and (c) the lack of uniformity in the delivery of communication training. Whereas Singaporean MBA/EMBA…

As advances in information communication technology have continued to affect business communication, the challenge for teachers over the past decade has been to stay abreast of new developments by integrating into the curriculum current theoretical and practice-based perspectives that can inform their students how to effectively create, manage,…

This publication comprises an index of business education articles and research studies compiled from a selected list of business education periodicals and those related to business education published during 1999. Priority is given to journals essential to research and teaching over the broad business education spectrum. Subject entries (pages…

The technique used by one teacher to incorporate cultural sensitivity into the business French course is described. Cultural orientation begins in the first class meeting with a discussion of shapes and symbols. Discussion proceeds to the hexagon, a geographic, cultural, and linguistic symbol for France. A discussion of French geography and a…

Because many of the Georgia Institute of Technology students taking business German come from the sciences and engineering, the business language textbook used has been supplemented with more technologically oriented instructional materials. Highly technical texts are too advanced at the second year language learning stage, so one teacher selected…

This paper describes Business Japanese (BJ), a HyperCard based tutorial designed as courseware for use in a third-year Japanese course at the University of Texas, Austin (UTA). A major objective was to develop good courseware based on proven language learning theory that would integrate theory, practice, and technology. BJ stresses a realistic and…

This paper discusses the development and content of a third-year Italian course entitled "Italian for Business and Communication," taught at Bentley College in Waltham, Massachusetts. Since there are few texts that focus on business Italian, the instructor conducted on-site research at three Italian companies in Milan. Observations and…

The Technical-Professional Communication (TPC) Option at Maryland's Frostburg State University is a response to the growing demand from government, business, and industry to prepare MBAs to meet the high performance requirements of managers who must communicate and communicators who must manage. Students taking this 15-hour writing-intensive…

The University of Rhode Island's business Italian course is an advanced language course whose focus is the Italian business world and its reflection of values, customs, and traditions. The course begins with presentations on salient features of contemporary Italian, such as syntactical simplification and nominalization, and how the social,…

Business case studies, descriptions of management problems or decisions that require students to analyze and decide on an appropriate course of action, are suitable for classroom study of commercial language because the technique emphasizes situational analysis and communicative activities such as role playing. The principles underlying the case…

Script theory suggests that human memory is organized around personal experiences or episodes rather than around semantic categories, and that a particular event is remembered as it relates to other events occurring simultaneously. According to the experience of one teacher of business German on the college level, students of business German need…