This book, which was written to comply with requirements of Australia's Technical and Further Education (TAFE) National Communication Modules, contains 14 chapters that reflect current thinking regarding the subject of communication. They are designed to help widely diverse groups of students in the modern business and industrial world develop…

Investigates which textbooks, conceptual books, and articles most influenced educators in the area of business-managerial-organizational communication (BMOC). Suggests that there is no common body of knowledge uniting BMOC, that they are three separate fields, and that, although they overlap at present, they seem to be moving in three different…

Notes that teachers of German can use "Deutsche Welle tv" broadcasts on cable to create content-based teaching modules for beginning students of German. The article outlines strategies for developing video units focusing on various topics to be integrated into existing language programs. (Six references) (Author/CK)

Reports on an empirical study of the politeness strategies in Chinese business correspondence and considers its implications in teaching business Chinese. The study investigated 20 examples of business correspondence by native speakers of Chinese. By analyzing linguistic/stylistic features of the letters in two predesigned situations, the study…

Explains how language activities can become the key objectives of the foreign language or English-as-a-Second-Language lesson based on the case study. By developing a lesson plan focused on language functions and speech events, the language instructor directs learning away from business concepts toward business communication skills. (Author/VWL)

Describes a questionnaire developed for use in an English-as-a-Second-Language business writing class. (Author/VWL)

Global managers in Mexico identified what their U.S. counterparts should know about Mexican culture to do business effectively. Suggested Mexican and U.S.cultures are exact opposites in many respects. Discussed differences in building business relationships, attitudes toward time, family and religious values, communication patterns, and…

Many firms within and outside the United States operate in multilingual environments that require executives to do business in English as well as in other languages. Executives for whom English is a second language often face special challenges communicating in such settings. This study examines how 115 executives in a distance-learning business…

This curriculum guide consists of materials for use in teaching a course in business English for high school students. Addressed in the individual units of the guide are the following topics: the fundamentals of communication, listening skills, oral communications, telephone communications, information resources, reading and vocabulary, the…

This curriculum guide contains 12 units covering topics that could become a part of a program of study for high school Intensive Business Training. It utilizes a competency-based format and a curriculum that provides for proficiency testing which leads to minimum competencies in the field of office education. Each unit is organized according to…

A strategy for expanding business foreign language course offerings at the college level is described. At one institution this involves adding a business component to some sections of three language courses: second-semester intermediate level; third-year composition; and contemporary culture and civilization seminar. Content is concentrated in…

Teachers of courses on Russian for business and economics face the difficult task of bridging the objective and subjective needs of students. The need to have large and varied amounts of representative material to introduce unfamiliar concepts and new terminology is a challenge for course designers. Courses should expose students to three…

This paper discusses the increasing cooperation between university business schools and foreign language departments in establishing effective language programs for business students, focusing on the development of a computer-assisted language learning course in business Spanish at the University of Texas, Austin. The course utilizes HyperCard…

The University of Southwestern Louisiana initiated a commercial Spanish curriculum to serve the growing number of students in the business school. Two major factors were considered: (1) most business students had only taken language classes as electives and were concerned about the career relevance of those courses, and (2) language courses had to…

This paper proposes a course in business communication that includes international or global perspectives in its philosophy, content, and assignments. The course is proposed because current business education does not thoroughly address the global perspective in business communication, thereby making graduates assuming leadership roles in American…