A project was conducted to develop, field test, and disseminate a curriculum guide for vocational education teachers to use in teaching managerial skills to vocational education students on the secondary level. After a cadre of 20 Arkansas secondary vocational education teachers who were either directly involved or interested in establishing a…

This annual serial issue contains six papers dealing with business education and training. "A Direction for Focusing Business Curricula" (Sharon Lund O'Neil) discusses the standards against which business curricula of the future must be measured. The importance of business communication in general education programs is emphasized in…

It is suggested that print advertising is particularly well suited to classroom second language teaching because it is attractive, entertaining, contains powerful emotional or factual messages, and is concise. Research indicates that multilingual or code-mixed advertising is common and reveals interesting linguistic phenomena, including semantic,…

This internship handbook for international business and business French at Holy Family College presents a rationale for internship programs, outlines program objectives and requirements, and identifies goals and objectives for student outcomes. Part I describes an internship program as a structured learning situation wherein a student applies…

The implications of the Islamic religion and culture for marketing strategies and practices are discussed. An introductory section describes the Islamic population and its segments, and gives some historical background about the religion. A list of the principal tenets and practices of the Islamic faith, and the specific marketing implications of…

Errors in judgment made in international marketing as a result of American corporate provincialism or cultural ignorance are chronicled, and ways to avoid similar problems in the future are discussed. The marketing blunders, which have been both expensive and embarrassing, include errors in language use and mistaken assumptions about cultural…

Now more than ever, a clear knowledge and understanding of languages, cultures, and customs is essential to successfully marketing products and services around the world. Barriers to competition may occur in differences in language, technology levels, conceptions of authority, environmental perceptions, contexting, and social organization. In…

Offers a perspective on English business communication courses in China based on visits to the Beijing Foreign Trade Institute and other universities in Nanjing, Yangzhou, Zenjiang, Wuxi, and Shanghai, May 26-June 11, 1982. Refers to and supplements EJ 275 999. (PD)

Offers an overview of the state of business communication and intercultural communication in departments of business administration at European universities compared to those in the United States. Discusses in particular language training and intercultural communication. (SR)

Students in advanced business Spanish courses gave oral presentations on geo-political and economic conditions in chosen Hispanic countries. The goals of these reports were to increase awareness of the unique identities of these countries, to introduce research tools for use in business research, and to inculcate linguistic and humanistic…

Describes the development of an interactive videodisc package designed to give Japanese-speaking business students extensive exposure to, and practice with, spoken English in realistic situations. Package activities stress a non-coercive, user-centered, low anxiety approach that encourages language learning through exploration and experience…

Reports that the absence of a normative training document is a central principle of the former USSR's Tallinn School of Management. Identifies five common blocks of instructional improvisation: writing a business letter; communication; taking and maintaining control; production and operation management; and product distribution. Describes some of…

Considers four changes being introduced into the educational marketplace by corporate and virtual instruction. Argues that business communication programs need to develop their own knowledge infrastructure so that content can be delivered on demand and so that students have choice in how the material is delivered (real-time, online, and virtual…

Considers the development and assessment of oral communication skills in an undergraduate business and commerce curriculum. Drawing on the results of a survey into the workplace oral communication needs and uses of business graduate employees, it is argued that undergraduate experience in formal presentation only is inadequate preparation for oral…

A study of top-ranked, full-time, global MBA programs suggests that management communication is indeed both an important focus and component in the curriculum. The methods of delivery, however, do not seem to follow any particular model, such as the common U.S. practice of a separate program or department. Required courses are found at 10 of the…