While business administration educators are increasingly using computers for instruction, incorporating administrative computing into course content and classroom activity, requiring computer literacy of students, adding courses in high-technology management, and creating departments of management information systems, no general theory of…

Describes the new GMAT (Graduate Management Admission Test) Analytical Writing Assessment (AWA), including its evaluation and the results schools receive. Reviews uses of the AWA scores and essays that have ramifications for management communication. Suggests why it is vital for communication instructors to become involved in decisions about how…

Discusses the need to enhance United States/European Union (EU) commercial and educational cooperation. Differences between US and EU language and trade policies are explored and the importance of plurilingualism in the global economy is examined. The role of the French Language, especially "Le francais des affaires," in facilitating…

Writing seminars designed for the business community reveal that this population is motivated and willing to attack problems of logic, organization, and coherence. The approach used includes instruction in the basic principles of clarity in writing and a required oral presentation about a piece of company writing needing revision. (MSE)

Describes a three-week section of a business communication course on the strategies of crisis communication. Provides background on the emergence of the field, a summary of several notable case studies for possible consideration, and suggestions on how crisis communication can be successfully integrated into the business communication curriculum.…

Argues that business schools should consider how they could use institution-sponsored student portfolios to enhance the job-search process of their students. Discusses what employers are looking for in new employees, and how portfolio design should demonstrate these qualities. Discusses administrative issues in implementing such a project, and…

Analyzes cases published in the March 1998 special issue of this journal and contrasts them with results of a survey of 25 employees regarding the kinds of writing that are important to successful performance at work. Finds the cases involve exceptional rhetorical situations when in reality the rhetorical situations business writers usually face…

Emotional intelligence (EI) is a type of social intelligence that involves the ability to monitor one's own and others' emotions, to discriminate among them, and to use the information to guide one's thinking and actions. EI theory provides another venue for business communication faculty in presenting the importance of how students can…

Instructors of business and technical communication have held an ongoing interest in using client projects to give students practical experience negotiating the contingencies of workplace communication. Whereas alumni often serve as contacts for internships and job opportunities and have been identified as resources for assessing business…

This annual journal contains nine articles dealing with business education in Louisiana and elsewhere. The articles "Word Processing Competencies: Which Ones Are Really Necessary?" (Patricia Lynn Anderson, Mary Alice Griffin) and "English Basics Were Developed in Shorthand--Why Not in Keyboarding?" (Clora Mae Baker, Marcia A.…

This teacher handbook provides recommended goals and objectives and suggested measures for competency-based courses in the vocational program area of business and office education. A background and overview section contains the philosophy and rationale, discusses thinking skills and programs for exceptional children, and provides notes that…

This guide proposes a model for a comprehensive curriculum for secondary business education with a number of program options. A list of the complete course offerings indicates the courses required or recommended for all students choosing business as an area of study. A listing of prerequisite courses follows. The purpose and student populations…

This curriculum guide recommends the essential content for high school programs in business education in South Carolina. It contains course outlines which are based on competencies needed in the labor market and/or for personal business management. The guide contains 20 course descriptions which are arranged in alphabetical order. Each course is…

These proceedings present 12 articles that suggest opportunities for scholars and practitioners to contribute to business communication. The papers are organized into four sections, each composed of three papers. The papers in Part I, Specialized Communication Techniques, are: "Does Style Affect the Reader's Image of the Writer?" (James Suchan),…

These 38 learning guides are self-instructional packets for 38 tasks identified as essential for performance on entry-level jobs in business education. Each guide is based on a terminal performance objective (task) and 1-7 enabling objectives. For each enabling objective, some or all of these materials may be presented: learning steps (outline of…