Presents a case (based upon an actual situation that occurred between an insurance underwriter and a major university) used in a business writing course. Notes that the assignment requires students to compose a letter that addresses complaints, conveys bad news, maintains good will, and attempts to persuade the reader to renew a contract under…

Suggestions for incorporating oral proficiency activities into the Business French course are offered within the framework of a five-skills course. (VWL)

Describes how Harvard Graphics, a computer graphics program, has been incorporated into three courses--Basic Business Communication, Administrative Communication, and Developing Computer Presentation Graphics (a graduate course)--at the Stephen F. Austin State University in Nacogdoches, Texas. (MM)

Reviews the basic information from a unit of instruction on developing ethical messages in a basic business communication course. Presents strategies for teaching the unit. (SR)

Uses the modern concept of genre to define the "case write-up" (the dominant written genre in case-based business schools). Concludes that case write-ups prepare students for classroom performance in the central event of the classroom, the oral analysis of the case. Argues that the write-up prepares students to solve problems, make decisions, and…

Surveys young business practitioners regarding challenging work-related communication episodes. Reports primarily face-to-face oral events requiring the respondent to function as an advocate or to manage conflict. Notes that both gender and first language correlated with responses. Calls for management communication courses to give attention to…

Describes the author's approach to a MBA writing course functioning to connect the writing and oral presentation assignments to the students' current jobs. Notes that most international students lack an understanding of American business practices. Develops the assignments around what the students do know. Notes three assignments including a…

Describes the design and delivery of a graduate management course that explores the impact of cultural variation and identity on business communication in a global setting. Begins with a rationale that reviews current market conditions and pedagogical imperatives for business students, continues with an overview of course objectives and design…

This guide, which combines business and marketing concepts with microcomputer applications, is intended to be used in designing a 2-semester course in business technology and to serve as the main component for articulation activities in the event that students completing the course decide to pursue additional training or education. The course…

These conference proceedings consist of 25 presentations: "Conducting Experimental Research" (Miller) "Conducting Research Overseas: Some Thoughts Based upon Experiences in the United Kingdom" (Scott); "Applying Research to the Classroom" (Wayne); "DACUM: A Competency-Based Curriculum Tool" (Norton); "A…

This curriculum outline provides secondary and postsecondary instructors with detailed information on student learning outcomes for completion of the business education program requirements. A program overview discusses the aims of education; secondary school philosophy; and career preparation programs and their goals, organization, and…

Details business communications course assignment in which students role played for a semester as representatives of American companies with international exposure. Students researched their company, wrote for annual reports, analyzed them for the class, concentrated on a foreign country, and wrote reports combining research on the country with…

Describes fundamental changes in U.S. society and the world that are dictating modifications in the rules and assumptions for U.S. higher education in general and for instruction in foreign languages, foreign cultures, and professional preparation in particular. (Author/VWL)

Describes a course in international business writing that has been taught simultaneously since 1994 at institutions in Belgium, Finland, and the United States. Describes the course's three components: instruction; simulation, in which students exchange business documents internationally; and case studies of business people who communicate…

This publication consists of the main and mini reports for Missouri's Show-Me Standards and vocational education competencies for business education. This database documents the common ground between academic skills and vocational competencies. Both components of the Show-Me Standards--knowledge (content) and performance (process)--have been…