Noting that basic courses in advertising provide little or no instruction in how to perform the tasks of account management, this paper suggests the outlines of a syllabus which will prepare a future account manager at least as well as courses in copy, layout, and media planning prepare their future professionals. The course outlined in the paper…

Surveyed members of the American Assembly of Collegiate Schools of Business to determine how and why computers were being used in the business or management curriculum and the kinds of hardware and software in use. (PD)

Argues that the experiential case method is an effective teaching medium in business courses, providing realistic business situations for students' analyses. Describes how to integrate experiential case analysis with business communication. (SR)

A survey of 114 business graduates determined the perceived importance of writing competencies needed by business employees in relation to their employer category, their major area, and the size of their organization. Most important were mastery of fundamentals, coherence, decisiveness, and conciseness. (JOW)

Presents an outline for a half-day seminar on gender differences in workplace communication, which can be modified for a class lecture/workshop in a graduate management communication or an undergraduate business communication course. Appends a role-play activity for use in the seminar. (SR)

In small groups, business students choose and demonstrate a decision-making technique appropriate for an organizational situation they develop. Performance is evaluated by peers on the basis of situation choice, demonstration of technique, and quality of the solution. (SK)

Comments on how communication instruction can prepare students to be street-smart professionals. Imagines what the futures of universities may look like with developments in computer technology. (SR)

Focuses on the case write-up insofar as it extends the concept of genre systems. Looks at the place of the case write-up in a privileged, institutionalized genre system, that of the Harvard case method, and then considers the values that the genre system fosters in its primary practitioners, management students. (SG)

This guide, which is intended for classroom teachers, supervisors, and administrators in Alabama, contains the minimum required content (core program) for public school instruction in business education in grades 7-12. Presented first are the following: introduction examining the mission, purpose, goals, and structure of business education;…

This teaching guide contains guidelines for conducting a secondary-level general business course. Intended to serve as an introduction to business and consumer fundamentals, the course provides socioeconomic background useful to students seeking vocational preparation for office and clerical occupations. The goals and objectives of the course are…

Designed to assist educators in providing more realistic and relevant business education courses to enable students to function more effectively in the producer-consumer world, this teaching guide contains suggestions for implementing business education courses in 15 areas. Each course section consists of a goal statement; outline of content;…

This document (which is to be the last in its series) indexes business education articles and research studies compiled from a selected list of 38 periodicals published in 2000. Priority is given to journals essential to research and teaching across the broad business education spectrum. Articles are indexed by subject and author. The following…

Business internships serve as a first step to permanent employment, providing opportunities for students to demonstrate the knowledge, skills, and abilities learned in the classroom. The internship experience also allows students to develop and enhance their communication skills as they respond to the personalities and behaviors of their…

When the author first added service learning to her business communication classes, she had three key goals in mind. First of all, she wanted students to take more ownership of their work. She wanted their projects and finished products to be more about fulfilling a business need and less about fulfilling the requirements of an artificial…

Summarizes 1980-81 data from 1,158 newly promoted executives who rated business administration courses that best prepare a young person for a general management career. Business communication--oral and written--was the course selected as "very important" more often than any of 13 courses. (PD)