Reviews major learning theories that can be followed by business communication instructors, including those by David Ausubel, Albert Bandura, Kurt Lewin, Edward Thorndike, B.F. Skinner, and Robert Gagne. (LRA)

Presents guidelines to help businesspeople and business students become more effective and efficient in the use of e-mail. Includes the authors' experiences as instructors in diverse business schools and corporate settings. Notes that the guidelines cover: recognizing the nature of e-mail; composing e-mail; and processing and managing e-mail. (SG)

Interviews two practitioners in the field of business communication to better understand developments in business literacy and information skills. Concludes with a brief discussion of the opportunities for business communication experts in enhancing literacy in the workplace. (SG)

Considers how inviting students to play Walker Gibson's "talk-back game" is an excellent way to bring the complications of appropriate tone to life. Describes three steps to incorporate Gibson's concept into the classroom. Notes that Gibson's concept considers the potential resistance of the reader. (SG)

Reviews the pedagogy of business communication in the Association for Business Communication publications from 1963 through 1988. Provides phrases and quotations from each year to reveal the diversity of thought and to reflect the spirit of the times. (MM)

States that although credit-bearing videotaped college courses ("telecourses") are a recent concept, the market is large and potentially lucrative. Points out increasing pressure on college administrators and communication educators to develop videotaped business communication and management instruction. Concludes that by identifying and…

Analyzes the boundaries for four communications subject areas that may be taught in business schools: organizational, business, management, and corporate communications. Provides theoretical models for such an analysis of discipline boundaries and their interrelationships. (HB)

Examines the Work for Hire Doctrine and its importance to technical communication instructors who prepare students to create intellectual products in workplace settings. Explains how the Doctrine operates in practice, charts the progressive legal treatment of work for hire through case law, and notes the developing trend in the courts to support a…

Explores some of the reasons behind the growing interest in publishing and reading the new genre of popular management writing that draws its inspiration from well-known works of literature, theater, and film. Raises questions posed by this emergent genre for research and teaching agendas. (SR)

This paper reports on the perceptions of business lecturers about the linguistic and conceptual problems encountered by their Chinese students. The views of 45 business lecturers at five tertiary institutions in Hong Kong were gathered by means of semi-structured interviews and group discussions. When asked about the status of their students'…

The Internet and its component parts, email and the World Wide Web (Web), have had a tremendous impact on how companies communicate with their various audiences. Thus, the twofold purpose of this study was (a) to determine the characteristics of "Fortune 500" company homepage components and (b) to determine the communication effectiveness of…

Hard skills are the technical expertise and knowledge needed for a job. Soft skills are interpersonal qualities, also known as people skills, and personal attributes that one possesses. Business executives consider soft skills a very important attribute in job applicants. Employers want new employees to have strong soft skills, as well as hard…

Addressing the increasing importance of listening skills in the business world, this annotated bibliography contains 22 items from the ERIC database from 1979 to 1988. The sources cited in the first section of the bibliography are primarily concerned with teaching techniques and strategies for teachers of secondary and higher education business…

Guidelines for teaching students to write a job application letter and to prepare a resume are presented. (MF)

Outlines a plan to provide practice in writing questionnaire reports. Teaches students: (1) how to know what report format is appropriate; (2) how to interpret and present statistical data; and (3) what recommendations to make, if any. (RAE)