ERIC Number: EJ1367242
Record Type: Journal
Publication Date: 2023-Mar
Pages: 19
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2329-4922
EISSN: EISSN-2329-4906
Available Date: N/A
Cognitive and Graphic Design Principles for Creating Well-Organized, Visually Appealing Slide Decks
Business and Professional Communication Quarterly, v86 n1 p33-51 Mar 2023
Slide decks are a ubiquitous form of communication in both academia and business, and business communication instructors must be able to model and teach multimedia design principles. The literature regarding multimedia design has traditionally fallen into two camps: the cognitive school, focused on designing multimedia messages that accommodate human cognitive architecture, and the graphic design school, focused on using visual appeal as a tool for conceptual organization. I synthesize representative models from each school to provide theoretically derived and empirically supported principles for designing slide decks that are both well-organized and visually appealing.
Descriptors: Visual Aids, Computer Software, Design, Business Communication, Multimedia Materials, Business Education, Epistemology
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A