A business Spanish curriculum that presents the full spectrum of general and specialized areas--including management, banking, finance, marketing and advertising--might seem ambitious for a single course. A course that aims to present the full picture would seem to impose an undue burden on memory and retention of the content. By emphasizing…

The Real Business Language Challenge was a collaborative pilot project between Coca-Cola Enterprises (CCE) and Routes into Languages East for Year 9 and 10 pupils. It was based on CCE's award-winning Real Business Challenge, part of its highly acclaimed education programme. The Real Business Language Challenge transformed the project into a…

Beginning in the 1970s, education has responded to the rise of neoliberalism across macro-, meso-, and micro-level contexts through shifts in practice and structure. Meanwhile, language learning is often promoted as an instrument in job attainment and transnational business communication. For example, in language education, courses in language for…

In the Basque Autonomous Community, besides the official languages Spanish and Basque, English is considered an important third language for internationally operating companies. However, employees are not believed to be linguistically well enough prepared, due to shortcomings in English language learning in the Basque educational system. The…

Foreign language departments at U.S. colleges have traditionally tended to limit their language for business offerings to one course per language. Attempts to expand the business foreign language curriculum may meet with resistance from traditional foreign language departments over the issue of academic priorities. Careful prior planning, specific…

The Madrid Chamber of Commerce examinations and their usefulness for evaluation of business Spanish students are discussed. Eastern Michigan University is the testing center for a five-state area. The written portion of the exam is graded in Madrid, while the oral portion is graded by the university faculty. Testing procedures and contents of the…

This book is the second in a set of four occupational and business education curriculum guides which were developed for Spanish speaking students with limited Engligh speaking backgrounds and also for foreign language students who desire to reinforce their Spanish language skills. The guides are structured so that the teacher can provide service…

This book is the third in a set of four occupational and business education curriculum guides which were developed for spanish speaking students with limited English speaking backgrounds and also for foreign language students who desire to reinforce their Spanish language skills. The guides are structured so that the teacher can provide service to…

Discusses a survey that sought to determine what texts and other ancillary materials are presently used by business faculty at Centers for International Business Education and Research (CIBER) institutions, the strengths and weaknesses of those texts, and the needs for future materials in those areas. The survey and survey results are appended.…

Provides brief descriptions of what some of the Centers for International Business Education and Research (CIBERs) and several non-CIBERs are currently doing to incorporate technology into their curriculum for Business Spanish. The list also provides the name and e-mail address of a contact person at each institution who works with Business…

This paper examines ways that Hispanic culture can be dealt with in Spanish as a foreign language for business. First, rationales for teaching culture are offered, ranging from the abstract observation that knowledge of culture is a required part of a humanistic education, to the more pragmatic need of businesses for representatives who are fluent…

Students in advanced business Spanish courses gave oral presentations on geo-political and economic conditions in chosen Hispanic countries. The goals of these reports were to increase awareness of the unique identities of these countries, to introduce research tools for use in business research, and to inculcate linguistic and humanistic…

This paper discusses the increasing cooperation between university business schools and foreign language departments in establishing effective language programs for business students, focusing on the development of a computer-assisted language learning course in business Spanish at the University of Texas, Austin. The course utilizes HyperCard…

The University of Southwestern Louisiana initiated a commercial Spanish curriculum to serve the growing number of students in the business school. Two major factors were considered: (1) most business students had only taken language classes as electives and were concerned about the career relevance of those courses, and (2) language courses had to…

Selected papers from the 1984 and 1985 meetings of the Southern Conference on Language Teaching include: "Perspectives on Proficiency: 1985"; "Developmental Stages in Functional Language Proficiency"; "Cultural Understanding, Oral Proficiency, and Study Abroad: Getting It All Together"; "Developing Functional…