Discusses the results of a study addressing the issue of whether writers are aware of the distinction between real and implied readers. Presents several questions for investigation, including (1) "Does a writer's way of perceiving a reader affect contextual development?" and (2) "Do shifts occur in writers' conceptions of…

Examines the roles of convention, conflict, and conversation in the formation of audience constructs. Finds that writers' textual choices to address or invoke audiences are based more on institutional conventions than on either disciplinary conventions or on situational conditions and constraints. (SR)

Provides a conceptual overview of the four studies on management writing included in this issue. Relates research on written management communication to evolving conceptions of workplace literacy. Argues that stronger emphasis should be placed upon innovative methods of creating organizational attention to managers' writing as both process and…