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Direct linkAvery, Sherry L.; McWhorter, Rochell R.; Lirely, Roger; Doty, H. Harold – Journal of Education for Business, 2014
Business schools have established measurement tools to support their assurance of learning (AoL) systems and to assess student achievement of learning objectives. However, business schools have not required their tools to be empirically validated, thus ensuring that they measure what they are intended to measure. The authors propose confirmatory…
Descriptors: Business Administration Education, Quality Assurance, Educational Quality, College Outcomes Assessment
English, Donald E.; Manton, Edgar J.; Walker, Janet I. – College Teaching Methods & Styles Journal, 2008
The purpose of this study was to determine business communication students' perception of selected business communication competencies. Students enrolled in business communication classes at Texas A&M University-Commerce from the summer of 2006 until the spring 2007 were survey. Students were asked to evaluate each of the listed 44…
Descriptors: Business Communication, Student Attitudes, Student Evaluation, Higher Education
Kelm, Orlando R. – Business Communication Quarterly, 2011
In assessing the application of social media on the teaching of business communication, this article looks at MBA student use of blogs, online photo database contributions, and video contributions to YouTube channels. These assignments were part of their course activities, which included a 2-week study tour in China. The article looks at these…
Descriptors: Masters Programs, Social Networks, Masters Degrees, Business Administration Education
Arney, Janna B.; Jones, Irma – Business Communication Quarterly, 2006
At its core, service-learning is about creating opportunities for students to apply theory they learn in the classroom to real-world problems and real-world needs. A service-learning project was initiated with the CEO of the Brownsville Chamber of Commerce. The project required 2nd-year business communication students to interview community…
Descriptors: Business Communication, Service Learning, School Community Relationship, Student Participation
