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Marketing Across Cultures: Issues, Problems and Opportunities.
Abdrabboh, Bob – 1987
Now more than ever, a clear knowledge and understanding of languages, cultures, and customs is essential to successfully marketing products and services around the world. Barriers to competition may occur in differences in language, technology levels, conceptions of authority, environmental perceptions, contexting, and social organization. In…
Descriptors: Business Administration Education, Business Communication, Communication Problems, Comparative Analysis