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Wilson, Elizabeth J.; McCabe, Catherine; Smith, Robert S. – Marketing Education Review, 2018
College graduates need better preparation for and experience in data analytics for higher-quality problem solving. Using the curriculum innovation framework of Borin, Metcalf, and Tietje (2007) and case study research methods, we offer rich insights about one higher education institution's work to address the marketing analytics skills gap.…
Descriptors: Curriculum Development, Data Analysis, Problem Solving, Case Studies
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Costin, Yvonne; O'Brien, Michael P.; Slattery, Darina M. – International Journal of Teaching and Learning in Higher Education, 2018
Entrepreneurs need to develop a range of skills to be successful, including skills in decision making, risk management, problem solving, communication, and teamwork. Games and simulations are increasingly being used in both academia and business to encourage such skills development. This paper describes a business simulation module whereby…
Descriptors: Foreign Countries, Graduate Students, Business Administration Education, Entrepreneurship
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Gresch, Eric; Rawls, Janita – Journal of Education for Business, 2017
This exploratory research examines students' perceptions of a capstone business simulation game by identifying (a) courses that were most useful in preparing students for the simulation and (b) interpersonal skills students found most helpful when working with teammates on the simulation. Also identified are the simulation's impact on student…
Descriptors: Business Skills, Success, Simulation, Interpersonal Competence
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Foster, Jamye; Yaoyuneyong, Gallayanee – Higher Education Pedagogies, 2016
Business students beginning their careers find that they must innovate to solve nebulous problems, work in interdisciplinary groups and environments, and effectively communicate their knowledge to colleagues and clients with diverse backgrounds. Addressing this, researchers devised a flipped classroom cross-disciplinary (CD) client-based project…
Descriptors: Business Administration Education, Business Skills, Innovation, Interdisciplinary Approach
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Aimiuwu, Ehi E. – Information Systems Education Journal, 2013
This case study is about measuring the innovation score of a firm and comparing it against a competitor within a particular industry nationally. It is meant to motivate students who are interested in how business intelligence dashboards can be used to measure innovation of firms. The case study is for students who are taking a class in business…
Descriptors: Case Studies, Measurement, Innovation, Scores
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Mohapatra, Sanjay – Education and Information Technologies, 2015
This paper discusses the holistic integration approach that a management school has to adopt, so that the students are equipped with enough skills and techniques to face the challenges of the varying business dynamics. There is a need for Business schools to integrate academic activities with all other relevant processes such that at the end of…
Descriptors: Case Studies, Business Administration Education, Business Skills, Holistic Approach
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Zhengguo, Zhu; Lili, Lin; Wenzhong, Zhu – Higher Education Studies, 2016
In order to develop a more scientific education system of Business English courses, this paper studies the case of Guangdong University of Foreign Studies (GDUFS, one of Chinese top-three foreign language universities) by questionnaires. The result shows that: 1) Most of the students hope that the school could add more business courses in the…
Descriptors: Foreign Countries, Educational Practices, Business English, English (Second Language)
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Warwick, Jon; Howard, Anna – e-Journal of Business Education and Scholarship of Teaching, 2014
This paper reflects on the results of research undertaken at a large UK university relating to the teaching of quantitative subjects within a Business Faculty. It builds on a simple model of student engagement and, through the description of three case studies, describes research undertaken and developments implemented to strengthen aspects of the…
Descriptors: Foreign Countries, College Faculty, Business Administration Education, Undergraduate Students
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Beattie, Vivien; Fearnley, Stella; Hines, Tony – Accounting Education, 2012
Real-life accounting and auditing problems are often complex and messy, requiring the synthesis of technical knowledge in addition to the application of generic skills. To help students acquire the necessary skills to deal with these problems effectively, educators have called for the use of case-based methods. Cases based on real situations (such…
Descriptors: Case Method (Teaching Technique), Accounting, Business Skills, Business Administration Education
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Inamdar, Syeda Noorein; Roldan, Malu – Journal of Management Education, 2013
The capstone strategy course is used in many management education programs to provide practical business relevance as a means for students to transition to the business world. We conducted an empirical study to determine to what extent capstone strategy courses are teaching the following four skills that prepare students to meet business job…
Descriptors: Skill Analysis, Skill Development, Business Administration Education, Business Skills
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Zimmerman, John – American Journal of Business Education, 2012
Many educators use the preparation of a Business Plan as a culminating assignment in entrepreneurship courses. Additionally, a number of institutions and organizations conduct business plan competitions to further entrepreneurship education. The objective for both of these exercises is to prepare student entrepreneurs for the challenging task of…
Descriptors: Entrepreneurship, Teaching Methods, Business Administration Education, Business Education
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Ragan, Joseph M.; Savino, Christopher J.; Parashac, Paul; Hosler, Jonathan C. – American Journal of Business Education, 2010
International Financial Reporting Standards now constitute an important part of educating young professional accountants. This paper looks at a case based process to teach International Financial Reporting Standards using integrated Enterprise Resource Planning software. The case contained within the paper can be used within a variety of courses…
Descriptors: Accounting, Business Administration Education, Computer Software, Case Studies
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Freeman, Lynne; Spanjaard, Daniela – Journal of Marketing Education, 2012
This article challenges the content of most marketing research courses whereby students are indoctrinated into the qualitative-then-quantitative archetype commonly found in scholarly research, under the assumption that it is both sufficient and appropriate when equipping students with the necessary skills for business. By following this standard…
Descriptors: Business Administration Education, Ethnography, Research Methodology, Marketing
McLean, Gary N. – 1988
This document contains 10 case studies of management situations in Bangladesh, which are intended to foster classroom discussion and thereby advance management development in that country. Two to four discussion questions follow each case study. Three case studies on the subject of pay and compensation were prepared by Abu Hossain Siddique; the…
Descriptors: Administrator Education, Banking, Business Administration Education, Business Skills
McLean, Gary N. – 1989
This document contains five case studies of management and finance situations in Bangladesh, which are intended to foster classroom discussion and thereby advance management development in that country. One to four discussion questions follow each case study. The titles and authors of the case studies on management are: "Azir Ahmed & Co.,…
Descriptors: Administrator Education, Business Administration Education, Business Skills, Career Development