Community colleges have become increasingly reliant on diversifying their revenue sources, and turning to private fund raising has become a common strategy for many of them. Although fund raising has been a common practice in higher education since its inception, it has only emerged in the two-year college sector in the past several decades. The…

Business researchers and marketers find certain databases useful for finding information on investments, competitors, products, and markets. Colleges can use these same databases to get background on corporate prospects. The largest data source available, DIALOG Information Services and some other databases are described. (MLW)

An effective technique of increasing corporate giving is the organization of "Percent Clubs," as pioneered by the Dayton Hudson corporation of Minneapolis. The goal is to increase total corporate giving from 1.8 percent of GNP to at least 2 percent with the ultimate goal 5 percent. (MLW)

The similarities and differences in methodology for seeking grants from both corporations and foundations are discussed. Knowing institutional needs, research, approaching prospects, proposals, corporate and foundation annual giving, kinds of gifts, local business support, and the follow-up are described. (Author/MLW)

The business community must manage its philanthropy with the same deliberateness and pragmatism it generally conducts in business activities. Issues covered are: financing of people who undermine the free enterprise system, academic freedom, collectivist society under limitless government, discernment in giving, and guidelines to ensure that…

Advice on prospect research to help colleges raise more money from major donors is provided in 14 chapters, and 15 sample forms for processing research are appended. The advice covers how to discover prospects' interests and assets, and the potential match of a donor to the college's needs. Chapters address: collecting, organizing, and evaluating…

Differences in fund raising in public and private colleges are considered in 14 papers, with attention to different strategies, the organization of the effort, and special considerations. Article titles and authors are: "Private Support of Public Higher Education" (Michael J. Worth); "Organization of Fund Raising at Public…