Many people were relieved to bid farewell to 2008, a year that will be remembered for unprecedented economic woes that rippled from Wall Street to Main Street and around the globe. The world's financial problems will not be resolved overnight, and in this fragile economy, school district budget cuts are likely the norm. Is there anything school business officials can do to start moving in a positive direction? The author argues that volunteering one's time and expertise is far more valuable to the community during times like these. Moreover, stepping up to fulfill one's social responsibilities can be both personally and professionally rewarding. The author stresses that one has to think of it as a perpetual return on investment.