The Entertainment Studies section of the proceedings contains the following 6 selected papers: "Mass Media Use and Teen Sexuality: Findings from the National Longitudinal Study of Adolescent Health" (Myra Gregory Knight); "Focus Group Analysis: Can It Help Explain Present Audience Discontent with Broadcast Network Television?"…

The first chapter of this overview of communications development and its use for instructional purposes in Japan reviews the history of mass communications in Japan, i.e., newspapers, movies, radio, and television, and notes the advent of new media. The second chapter describes the use of movies and radio in both social and formal classroom…

The growth of international television distribution has resulted in easy access to news, information, and entertainment programs originating in foreign countries. At the same time it has caused some concerns about the spread of values alien to a country's culture or simply irrelevant. The research reported here attempts to quantify the actual use…

A study was undertaken to develop a body of knowledge which might bridge the communications gap between the more formal communications establishment and the eclectic alternative television movement. Information was gathered mainly through personal experience, and by survey and interviews. The analysis was carried out during the period from late…

The operation of the Swedish Broadcasting Corporation is almost exclusively based upon "instructional television" programing and production. The corporation operates one of the two Swedish television channels and is state-sponsored; thus, its failure to develop high quality programing is particularly distressing. Reasons for dull and…

The Children's Television Workshop (CTW), responsible for the programs "Sesame Street" and "The Electric Company", conducted extensive research into the systematic use of television to promote the social, emotional, and intellectual growth of young children. Working without precedents in the field of formative research…

The highly rated television program series, "All in the Family," was used to test the relationship between attitudes espoused by televised characters and attitudes held by viewers of this type of television programing. On the basis of survey questionnaires, it was condluded that people who hold dogmatic and, especially, racist beliefs find…

This report is a summary of a variety of educational services offered by the Corporation for Public Broadcasting (CPB) supported television stations as reported in CPB's annual Station Activities Survey (1998). Highlights from the data include: 141 stations (80% of all CPB supported stations) provide educational services to elementary or secondary…

Two news audience surveys were conducted--one in Great Britain with 489 subjects and one in the United States with 447 subjects--to assess the ability of various types of television news stories to induce learning. The central objective of the research was to identify attributes of specific news stories that had been well or poorly comprehended.…

AN EXTENSIVE SURVEY WAS MADE OF EDUCATIONAL TELEVISION EQUIPMENT AND FACILITIES USED BY PUBLIC SCHOOLS, COLLEGES, AND UNIVERSITIES. A CRITIQUE IS INCLUDED IN THE SURVEY REPORT DESCRIBING HOW EFFECTIVE 56 INSTITUTIONS ARE IN USING THE MEDIUM. NEAR THE END OF THE STUDY, A CONFERENCE WAS HELD (1960) AT HAGERSTOWN, MARYLAND, TO DRAW UPON PROFESSIONAL…

Research on incidental learning by children from television is both a cause and effect of the increasing attention being given by social and behavioral scientists to the influence of mass media. Laboratory-type experiments and data collected from everyday life are consistent in their findings, providing convincing evidence that television can…

SURVEY AND TESTING TECHNIQUES USED BY THE BRITISH BROADCASTING CORPORATION IN THE YEARS 1952-63 TO ANSWER QUESTIONS OF INTEREST TO TELEVISION PLANNERS INDICATE METHODOLOGY FOR FUTURE PLANNING RESEARCH. TO ANSWER THE BASIC QUESTION--WHAT PEOPLE ARE AVAILABLE FOR WATCHING AND LISTENING--BBC USED THE METHOD OF HAVING 2981 MEMBERS OF A NATIONAL SAMPLE…

THIS 47 PAGE BIBLIOGRAPHY HAS BEEN DEVELOPED AS AN AID TO LEGISLATORS, THEIR RESEARCH STAFFS, INSTITUTIONS OF HIGHER LEARNING, AND TO INDIVIDUAL RESEARCHERS INTERESTED IN THE AREA OF INTER-INSTITUTIONAL TELEVISION. SECONDARY SOURCES IN SOME INSTANCES HAVE BEEN INCLUDED FOR EASE IN LOCATING UNPUBLISHED MATERIALS OR FOR SUMMATIONS AND REVIEWS OF…

As the United States approaches the 25th anniversary of television in households, it is appropriate that more serious attention be given to the effects it is having on the individual, culture, and society. While few individuals expected television to have the immense influence it presently enjoys, it is both surprising and disappointing that…

A series of studies underway at the Audience Research Facility at MIT (the Massachusetts Institute of Technology) are examining the influence of interactive video on learning and entertainment television viewing. The first study compared the learning of spatial content from interactive (user controlled video games) versus observational…