Discusses four issues: (1) whether televised messages exist in sufficient quantity, are produced by certain structures and are broadcast widely enough to cause concern to governments; (2) whether there are people who are exposed to these messages over a long enough period to have an impact; (3) the nature of television's influence; and, (4) the…

While the perceived role of television may differ considerably from its actual function, such perception plays an important part in determining individual response. First-year college students' opinions of the personal and social contributions of television were measured in a survey using students in a basic speech class. Students thought…

The growth of international television distribution has resulted in easy access to news, information, and entertainment programs originating in foreign countries. At the same time it has caused some concerns about the spread of values alien to a country's culture or simply irrelevant. The research reported here attempts to quantify the actual use…