Investigates the image of the contemporary American woman as currently presented on television through viewing approximately 34 hours of programing and recording the following characteristics: regularity of character, occupations of characters, general demographics, and themes and topics discussed. (CWM)

In order to investigate the nature of character portrayals in U.S. television commercials, a content analysis was done on a random sample of 2,604 U.S. television commercials which were videotaped in March 1981. This analysis included both demographic characteristics and more subtle aspects of gender differences, such as concerns, relationships…

A study compared the two television series, "The Lone Ranger" and "The Equalizer" to see whether the protagonists conform to the American archetype of the justice hero--defined as the hero who deals with crime in society. A formula analysis of the two television texts reveals that both heroes are male, scrupulous, independent,…

Examines the relationship between both the sex-role and the sex of viewers and viewer perception of the sex-role depicted by five female characters in prime-time television programs. Perception of character sex-role was significantly related to subject sex-role, yet unrelated to subject sex or gender. (MER)