Using a new telephone-observation methodology which permitted low-cost observation of home television viewing behaviors, this study examined how families use home television, parental involvement in their children's television viewing, and families' educational use of home television. Following initial calls to 2,922 household phones, a total of…

Eight established methodologies were evaluated and compared in this preliminary study, which was conducted to resolve methodological questions and problems and develop an adequate approach for the collection of valid, generalizable data for an extensive study of family use of television. The study focused on four variables: which family members…