This document contains data used in a study which sought to determine how much audience is diverted from local television stations by cable systems carrying distant signals. A companion report to "Audience Diversion Due to Cable Televison: A Statistical Analysis of New Data," this paper contains the data that are analyzed in the other volume.…

A statistical analysis of new data suggests that television broadcasting will continue to prosper, despite increasing competition from cable television carrying distant signals. Data on cable and non-cable audiences in 121 counties with well defined signal choice support generalized least squares estimates of two models: total audience and…

A study compared the perceived value of a product by children who had viewed a commercial with that of others who had examined the product. Data indicate that, when television commercials exaggerate the virtues of the products, boys are more apt to be misled by the advertising claims than girls. (JEG)

Investigates differences among children, young teenagers, and adolescents in television viewing program preferences, attitude about the medium, and motivation to use television. (Author/JEG)

Reviews developments in the television industry in Australia with specific reference to children's television. Advertising regulations and research and publications related to children's television are also noted. (RAO)

Investigates the image of the contemporary American woman as currently presented on television through viewing approximately 34 hours of programing and recording the following characteristics: regularity of character, occupations of characters, general demographics, and themes and topics discussed. (CWM)

Reviews a project to promote the incorporation of commercial television viewing experiences as a topic of parent and child interaction, examining specifically how to promote joint viewing of programs by parents and children for conversational purposes, and whether changes in the nature of interaction would result. (CWM)

This document analyzes and evaluates dilemmas and difficulties in developing/implementing "progressive television," a kind of television that seeks to transgress the boundaries of dominant (mainstream) television by proposing a new constellation of television production and consumption. The ideal is described as a television that tries…

This book describes the various functions of the television journalist--in the United States and Great Britain--and supplies knowledge enabling members of a television team to work successfully as a unit. Separate chapters are devoted to discussions of (1) the world of television journalism, (2) writing for television, (3) the role of the…

Reviews research related to the effects of television on children. The topics of imitation, distraction and television violence are addressed. (RAO)

Reviews existing Canadian television networks, their hours of programing and amount of Canadian content, then focuses on programing for children including advertising regulations. Growing interest in television research on cognitive and achievement patterns is cited. (RAO)

Analyzes the manner in which prosocial behaviors are currently presented on entertainment television, including various categories of prosocial behavior in a detailed profile of a sample week of prime-time television, and seeks to determine positive behaviors performed, frequency, program types, time slot, which networks, and by what character…

All of the television camera shots in the three Ford/Carter presidential debates were studied according to type, frequency, and duration to determine whether the images presented by the camera could have influenced the audience's perception of the candidates. According to the debate rules, each candidate was allowed three minutes to answer a…

The Public Broadcasting Service (PBS) programing is often criticized by standards or criteria that are out of date and misrepresented in terms of the audience response. There is a need for the development and application of critical standards that recognize and utilize the unique characteristics identified by Marshal McLuhan. Television audience…

The latest (1973) edition of Nielsen Television presents data on the television audience. Major findings are graphically summarized and data are presented for: number of stations receivable by household; households equipped with TV sets; United States TV households with color television; total United States households using television by time of…