The ethical dilemma presented by the ratings sweeps is a fundamental operating principle of advertiser-financed television broadcasting: broadcasters generate operating revenue and profit by exchanging audiences for money with advertisers. In order to create or attract audiences to be sold, the broadcaster formulates or acquires and then…

This report describes the Swedish television audience and its consumption of television programming during the decade 1965-1974. The analysis is based on data gathered in approximately 100,000 interviews conducted during four time periods selected to permit comparison of audience behavior at different times before and after the introduction of the…

Organized in nine sections, this paper traces the development of Israeli television since 1968, the year when television was first presented to a night-time viewing public, and examines the programs preferred by the Israeli public. The paper focuses on the growth of interest in TV; television viewing and the ongoing surveys; an internal analysis…

Identifies the significance of the long-running debate among religious broadcasting professionals and religion practitioners regarding the size of the audience for religious television. (MS)

This investigation of some of the meanings of "woman" that are produced and negotiated in the interaction of television representations, viewer receptions, and the historical/industry context focuses on the "Cagney and Lacey" series--produced in the United States--as a particular instance of the cultural production and…

Uses fantasy theme analysis to examine Norman Lear's series "a.k.a. Pablo." Develops an argument demonstrating how a rhetorical vision and its concomitant group consciousness emerged and was sustained throughout preproduction research and collaboration, and how it disintegrated when dramatized first in scripts and then in performance.…

One of Detroit's two black-owned and -operated television stations began broadcasting in October, 1975, as an independent, nonnetwork-affiliated channel. The diffusion theory of Rogers and Shoemaker, which assumes that adoption of an innovation is affected by the potential adopter's perception of the innovation's attributes, was applied in a…

All of the television camera shots in the three Ford/Carter presidential debates were studied according to type, frequency, and duration to determine whether the images presented by the camera could have influenced the audience's perception of the candidates. According to the debate rules, each candidate was allowed three minutes to answer a…

KQED is the community-supported, non-commercial public television station for the San Francisco Bay Area and Northern California. A telephone survey was conducted to determine the size, composition, and general viewing patterns of the station's audience and to ascertain what programs were or were not popular. A total of 11,538 telephone interviews…

The latest (1973) edition of Nielsen Television presents data on the television audience. Major findings are graphically summarized and data are presented for: number of stations receivable by household; households equipped with TV sets; United States TV households with color television; total United States households using television by time of…

"Audience experience" is a term used to denote the subjective meaning of news watching for the average American. This study examines audience experience in the following ways: the extent to which the television audience chooses, through self-defined goals, the television news broadcast they will watch, the uses and gratification…

Because broadcasting is an industry that produces goods and services for sale, any government action which would limit its technical and economic efficiency represents a serious threat. Program violence raises much criticism; at the same time, the industry recognizes its audience-producing value. An audience production function estimate was…

Contained in this report are the results of a telephone survey conducted among households in the metropolitan television market for Boston, Massachusetts. The purpose of the survey was to determine the nature of the Boston television market and the role of WGBH. A random sample of 4157 respondents was obtained. Among the conclusions were that as…

Contained in this report are the results of a telephone survey conducted in February 1974 among households in the metropolitan television market for Sacramento-Stockton, California. During evening hours, paid interviewers dialed 1775 telephone numbers selected randomly from telephone books. The purpose of the survey was to determine the nature of…

This paper argues that the effectivity of television lies in the complex effects it generates by operating in specific ways on the line of in-difference, i.e., a particular structure of self relationship enacted in the relation between identity and difference. Using a theoretical and critical framework, the paper presents an analysis of three…