SEVERAL EXPERIMENTAL AND CONTROL GROUPS OF TELEVISION USERS WERE SELECTED TO RECEIVE FORMS OF MAILED STIMULI, INCLUDING SEVERAL FORMS OF PROGRAM INFORMATION SOURCES, PLUS A SERIES OF PERSONAL LETTERS URGING THE VIEWER TO USE EDUCATIONAL TELEVISION. FINDINGS SHOWED THAT THE PROMOTION OF EDUCATIONAL TELEVISION VIEWING, REGARDLESS OF THE THEMATIC…

THE FOUR MAJOR EFFORTS OF THE OREGON EDUCATIONAL TELEVISION PROJECT WERE SUMMARIZED. THE REPORT (1) RECOUNTED THE HISTORY OF THE RESEARCH EFFORT, (2) SUMMARIZED THE SECONDARY SCHOLARLY PRODUCTS OF THE PROJECT, (3) ABSTRACTED RELATED PRELIMINARY REPORTS, AND (4) PROVIDED GENERALIZATIONS BASED ON DATA COLLECTED DURING THE COURSE OF THE STUDY…

INFORMATION WAS OBTAINED CONCERNING HOW ONE GROUP OF PEOPLE (CABLE USERS) MAKE USE OF EDUCATIONAL TELEVISION. THE READER IS REFERRED TO THE PUBLICATION "EDUCATIONAL TELEVISION PROJECT--PRELIMINARY REPORT NUMBER ONE" FOR PARTICULARS ON THE VARIOUS INSTRUMENTS USED IN THE MAJOR STUDY. SCORING CATEGORIES USED IN SELECTING INDIVIDUALS FOR…

THE SPECIFIC PROBLEM OF THIS REPORT WAS TO EXPLORE THE INSTANCE OF MEASUREMENT ERROR ASSOCIATED WITH COMMONLY USED MEASURES OF EDUCATIONAL TELEVISION (ETV) CONSUMPTION BY VIEWERS. THE AMOUNT OF RESPONDENT MISREPRESENTATION THAT MAY BE INVOLVED IN THE USE OF A PARTICULAR MEASUREMENT TECHNIQUE AND THE REASONS WHY IT OCCURS WERE STUDIED. IN ORDER TO…