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| Journal of Broadcasting | 1 |
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| Palmer, Edward L. | 2 |
| McDowell, Cynthia N. | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedPalmer, Edward L.; McDowell, Cynthia N. – Journal of Broadcasting, 1981
This study of children's understanding of commercial audio and video network techniques which are designed to communicate the balanced breakfast concept indicates that children show a general lack of concept understanding. Thirteen references are cited. (Author/MER)
Descriptors: Breakfast Programs, Broadcast Television, Childhood Attitudes, Childrens Television
Download full textPalmer, Edward L. – 1973
The Children's Television Workshop (CTW), responsible for the programs "Sesame Street" and "The Electric Company", conducted extensive research into the systematic use of television to promote the social, emotional, and intellectual growth of young children. Working without precedents in the field of formative research…
Descriptors: Broadcast Television, Child Psychology, Childhood Attitudes, Comprehension
