One of Detroit's two black-owned and -operated television stations began broadcasting in October, 1975, as an independent, nonnetwork-affiliated channel. The diffusion theory of Rogers and Shoemaker, which assumes that adoption of an innovation is affected by the potential adopter's perception of the innovation's attributes, was applied in a…

Perceptions of media violence and comparisons of those perceptions for different viewer subgroups were examined in a study of fifth-grade boys' perceptions of selected television scenes which differed in kind and degree of violence. Two parallel videotapes were edited to contain scenes of different kinds of physical violence, a practice scene, and…