Discusses the increase in audience research for public broadcast radio programming and how it influences decisions about programming and fundraising. The evolution of public radio's use of audience research is related to its changing conception of localism. (53 references) (Author/AEF)

The study of state government involvement in public radio which is reported in this handbook was conducted to collect information on the legislation, agencies, funding formulas, regulations, and politics in each state for use by station managers, state administrators, and state legislators. The first of two volumes, this handbook includes a…

The second volume on state government involvement in public radio contains statutes of the 50 states, as well as the District of Columbia, Puerto Rico and the Virgin Islands, that affect public radio and television. The compilation is up-to-date as of January 1980 and includes not only laws, but also relevant gubernatorial promulgations and formal…

In 1996, membership or subscription contributions provided 23% of public broadcasting's $1.9 billion income. Detailed information about the contributing audience can help managers maintain and grow member support. As part of the annual Yankelovich Monitor survey, the Corporation for Public Broadcasting gathered extensive demographic, attitudinal,…