Interviews with media and business leaders indicate that differences in how each side sees its own performance makes some conflict between them unavoidable. (KS)

Large corporations are seeking access to the media and fostering media diversity through a variety of alternatives, including the establishment of a fourth network, support for cable television, and concern with the creative use of a broad mix of media. (JMF)

Describes the activities of the Societe Financiere de Radiodiffusion (SOFIRAD), a government-owned corporation to promote political, cultural, and business interests via a complex network of media holdings. (PD)

Notes the increased use of television programing and facilities by business and industry. Urges radio/television educators to adapt their curricula to reflect industry's television needs, and to make students aware of the opportunities in industrial television. (RL)

This book presents an analytical introduction to the study of the mass media. Aspects of media that have received little attention--audiences, economics, working processes and ethics--are treated in the four sections of the book. Section one covers symbiosis between the medium and the audience. Section two discusses the way in which business and…

Cooperative links need to be forged among broadcasting, educational technology, and business programs on campuses if institutions of higher education are to assume a position of leadership in preparing graduates for the corresponding developing markets. (Author/CMV)

Based on the occupational clusters designated by the Department of Health, Education and Welfare, this curriculum guide presents a career exploration program for junior high and middle school students. The program, presented in eighty-minute weekly sessions, is designed as an alternative activity in which students can elect to explore a wide…

One of six student guidebooks in a series of 11 arts and humanities career exploration guides for grade 7-12 teachers, counselors, and students, this student book on exploration of theater and media careers presents information on specific occupations in five different career areas: Performance, writing, production, business, and…