This work investigates the relationships between community radio and their audiences in the Department of Nariño, Colombia, considering Latin American and European experiences, and participation as a key element for social sustainability. The aim is to investigate whether the participation of citizens in the production, diffusion and radio…

This project examines the impact that internet-based distribution technologies, in particular webcasting and podcasting, are having on the community radio sector in the United States. Through interviews with sector participants, the impact of this changing technological environment on the role of community radio is identified. Internet-based…

As an educational media, radio has a long and complex history in the United States, but its most extensive and important use in education took place during the School of the Air (SOA) movement. From approximately 1929 to 1975, commercial broadcast networks, state universities and departments or colleges of education, and local school boards…

Examines users' preferences for broadcast and print media and asserts that the accurate definition of channel typologies is dependent upon consideration of both the audience needs addressed and the degree of effort required to receive the information. (KS)

School administrators and teachers need to recognize that most persons--including would-be censors of school-related media communications--simply do not understand the complexities germane to measuring the impact of the mass media and the specific messages transmitted to broader audiences via a variety of media channels. In particular, what most…

An anthology of readings in the media correlates chapter-by-chapter to the authors' textbook, "The Media Works." Fifteen chapters cover the study of newspapers, magazines, comics, popular music, television, movies, and advertising. The authors included represent varied perspectives on the media. The selections were chosen with the help of a…

A number of important consequences have resulted from the generally increased sensitivity of trade unions to questions of communication and representation, particularly the trade union's uses of videos. Primarily developed by union leadership as a response to general political problems they have faced in the last decade, trade union videos…

Challenges the appropriateness of Carnegie II's commercial advertiser-oriented recommendations on audience analysis for public broadcasting. Using the life-style method which collects data on the importance of television or radio in audience members' lives is suggested. (CMV)

Research in broadcasting has increased substantially and can be used to aid in a variety of broadcast-related decisions. This paper focuses on audience analysis, an area of knowledge necessary for deciding analysis, an area of knowledge necessary for deciding special-program content, format changes, and aspects of news programming. Topics…

Details a study designed to aid broadcasters in assessing audience correspondence by providing a generalizable interpretation of population segments who contact the media. (MH)

An examination of data on FM construction permits shows that independent FM broadcasters have obtained construction permits in markets with larger adjusted populations than those where AM licensees were granted same-market permits. (GT)

Reviews the first five years of Independent Local Radio (ILR), a broadcasting system comprised of locally managed and directed stations which originate virtually all their own material. ILR programing, which is designed to provide an attractive and well-rounded service for local listeners, is financed by advertisements. (RAO)

Expands Elihu Katz's proposals for social research on broadcasting with suggestions for "decentering" the media, studying the effects of society on the media, and looking at what researchers do to, for, and against television and its viewers. (JMF)

Four problems affecting the growth of public radio are discussed: the inability to pay the salaries to attract the talent required to produce quality programing; programing directed to limited audiences; the use of block programing; and poor promotional campaigns. (JMF)