The result of an interdisciplinary conference on the qualities of an effective instructional television program, this book reports the ideas of various participants. Two papers by broadcasters represent the producer's view of ITV; one deals with instructional television in Sweden and the other with a Nigerian project. The scholar's view is…

A long-range Swedish research project is attempting to describe the role of broadcast media in society as seen by both communicator and receiver. The first section of the study, now taking place, is examining television audiences to determine what they watch, why they watch it, what they think of what they see, and what kind of audience, in terms…

These three reports describe recent and proposed changes to broadcasting structures in Great Britain, the Arab states, and Sweden. The Annan Committee on the Future of British Broadcasting reports developments in British broadcasting since 1960, changes proposed by the committee, and the reaction of the broadcast industry to those proposals. A…

The proposed reorganization of the Swedish broadcasting system (Sveriges Radio) retains the present central management, with the program units assuming the status of wholly owned subsidiaries, thus attempting to protect the integrity of the broadcasting establishment in one integral organization while facilitating decentralization and plurality in…

The Swedish government appointed a parliamentary committee on mass media in 1982 to investigate the mass media structure of the country. The committee was charged with the drafting of workable principles for the further development and utilization of new techniques, e.g., satellites and cable services. This report outlines the main tasks involved…

For the benefit of overseas readers, a summary is provided of the main report of Sweden's Commission on the Continued Use of Radio and Television in Education on the utilization of sound and pictures in education. A special chapter explains the Swedish school system and the organization of the Swedish Broadcasting Corporation. Previous reports of…

More and better research should be undertaken, nationally and internationally, on the effect of mass media upon society. Prior to such research, there needs to be an awareness of the realities of society today and of broadcasting structure. There should also be an understanding of the research that has already been done and of the gaps in that…