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Download full textBeentjes, Hans W. J. – 1987
This comparison of students' learning from reading books and from watching television uses Gavriel Salomon's model of learning effects, which is based on the amount of mental effort invested (AIME) in a medium as determining how deeply the information from that medium is processed. Mental effort, in turn, is predicted to depend on two perceptions…
Descriptors: Books, Cognitive Processes, Comparative Analysis, Developed Nations
