Joseph H. Hammer, recipient of the Psi Chi/APA Edwin B. Newman Graduate Research Award, is cited for an outstanding research paper whose findings provide important evidence regarding the promise of a male-sensitive approach to mental health marketing and empirically support the inclusion of theory-driven enhancements in group-targeted mental health campaign efforts. The paper was titled "Men's help-seeking for depression: The efficacy of a male-sensitive brochure about therapy." Hammer's findings suggest that certain male-tailored approaches may improve depressed men's attitudes and reduce self-stigma of seeking help. Along with the citation, a biography and selected bibliography of Hammer's works are provided.