A segmentation approach is presented using both traditional demographic segmentation bases (age, social class/occupation, and working status) and a segmentation by benefits sought. The benefits sought in this case are utilitarian and informational reinforcement, variables developed from the Behavioral Perspective Model (BPM). Using data from 1,847…

This study examined variables related to problem-solving approaches of young children, using the theoretical framework provided by Zigler and his collaborators in their work on outerdirectedness. Four aspects of outerdirectedness were examined: developmental trends, effects of different types of reinforcement, effects of task difficulty, and pride…

Six experiments were designed in order to compare the cooperative and competitive interaction of five-year-olds with that of older children up to age 10. For all experiments, children of the same age and same sex were matched in dyads. The children played various two-person games where they could obtain prizes in a variety of reward contingency…