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Wilson, Elizabeth J.; McCabe, Catherine; Smith, Robert S. – Marketing Education Review, 2018
College graduates need better preparation for and experience in data analytics for higher-quality problem solving. Using the curriculum innovation framework of Borin, Metcalf, and Tietje (2007) and case study research methods, we offer rich insights about one higher education institution's work to address the marketing analytics skills gap.…
Descriptors: Curriculum Development, Data Analysis, Problem Solving, Case Studies
Quijada, Maria Alejandra – Management Teaching Review, 2017
In teaching leadership, a key element to include should be a discussion about vision: what it is, how to communicate it, and how to ensure that it is effective and shared. This article describes a series of exercises that rely on videos to illustrate different aspects of vision and visioning, both in the positive and in the negative. The article…
Descriptors: Leadership, Leadership Training, Concept Teaching, Teaching Methods
Lovett, Steven L.; Woolard, Nathan A. – e-Journal of Business Education and Scholarship of Teaching, 2016
Business ethics' curricula frequently presents and discusses ethical paradigms through the lens of personal values and morality. Ethics professors often have challenges with evaluating students' ability to successfully address many business dilemmas because the way business ethics are taught may only prepare students to choose between the binary…
Descriptors: Ethics, Business Administration Education, Business Skills, Ethical Instruction
Siedel, George J. – Journal of Legal Studies Education, 2017
AACSB International (the Association to Advance Collegiate Schools of Business) is the premier accrediting body for business schools. Of the thousands of business schools worldwide, fewer than five percent have met the high standards for AACSB accreditation. The latest version of AACSB's accreditation standards was adopted in 2013 and updated in…
Descriptors: Business Schools, Global Approach, Organizational Objectives, Behavioral Objectives
Keene, Michael A. – Management Teaching Review, 2017
The management of product development teams is a challenging task, especially when success hinges on the ability to guide technical and nontechnical personnel through an effective decision-making process. The "Tale of Two Rocks" exercise illustrates how differing motivations and beliefs about new technologies can affect the decisions…
Descriptors: Program Administration, Productivity, Business Administration Education, Business Administration
Whalen, D. Joel, Ed. – Business and Professional Communication Quarterly, 2017
This article, the second of a two-part series, presents 12 assignments designed to help students increase their online communication skills, conduct professional conferences, use advanced presentation software, develop problem-solving and critical thinking, gain greater awareness of gender effects in communication, and perform community service.…
Descriptors: Conferences (Gatherings), Communication Skills, Critical Thinking, Problem Solving
Jones, Colin; Penaluna, Andy; Matlay, Harry; Penaluna, Kathryn – Industry and Higher Education, 2013
This article offers a critical discussion of the role of the business plan in current enterprise educational practice. In addition to reviewing recent work that considers the "for" and "against" arguments about the use of business plans in higher education, the authors suggest that the context of student learning is largely…
Descriptors: Role Perception, Business Administration Education, Best Practices, Educational Strategies
Silander, Megan; Chavez-Reilly, Michael; Weinstein, Meryle – Institute for Education and Social Policy, 2015
Teaching entrepreneurship--how to create, grow and run a business or organization--is one potential means to increase college and career readiness skills. Learning how to start a business can improve critical thinking, communication and collaboration (Gallagher, Stepien, & Rosenthal, 1992; Hmelo, 1998), which are key qualities for academic as…
Descriptors: Entrepreneurship, College Readiness, Career Readiness, Business Skills
Hays, Fred H.; DeLurgio, Stephen A. – Journal of Instructional Pedagogies, 2010
Finance students today live in the midst of an enormous financial crisis. Institutions both large and small are failing or being rescued through government intervention. This environment presents a host of learning opportunities for instructors as well as students. This paper discusses financial autopsies as a form of experiential learning…
Descriptors: Experiential Learning, Risk Assessment, Financial Services, Finance Occupations
Scofield, Barbara W.; Dye, Wilma – American Journal of Business Education, 2009
On the first day of Principles of Accounting classes, students learn the fundamental accounting equation from which all financial accounting practice emerge. The accounting equation is the criterion by which companies are valued and by which company performance is measured. This activity simplifies assets, liabilities, and owners' equity to the…
Descriptors: Accounting, Educational Principles, Fundamental Concepts, Equations (Mathematics)
Snapp, Jane – 1977
Supporting performance objective 77 of the V-TECS (Vocational-Technical Education Consortium of States) Secretarial Catalog, both a set of student materials and an instructor's manual on typing tabulated information, such as tables, columns, or rows of figures are included in this packet. (The packet is the eighth in a set of fifteen on…
Descriptors: Behavioral Objectives, Business Education, Business Skills, Instructional Materials
Snapp, Jane – 1977
Supporting performance objectives 75-86 of the V-TECS (Vocational-Technical Education Consortium of States) Secretarial Catalog, both a set of student materials and an instructor's manual on correcting errors on originals and carbon copies are included in this packet. (The packet is the second in a set of fifteen on typewriting--CE 016 920-934.)…
Descriptors: Behavioral Objectives, Business Education, Business Skills, Competency Based Education
Purdy, Leslie, Comp. – 1972
These instructional objectives, written by Joyce I. Kupsh, have been selected from materials used at Golden West College (California). These objectives are offered simply as samples that may be used where they correspond to the skills, abilities, and attitudes instructors want their students to acquire. These objectives may also serve as models…
Descriptors: Behavioral Objectives, Business Education, Business Skills, Course Objectives
Creel, Alice – 1977
Supporting performance objectives 57 and 66 of the V-TECS (Vocational-Technical Education Consortium of States) Secretarial Catalog, both a set of student materials and an instructor's manual on processing regular outgoing mail and locating zip codes are included in this packet. (The packet is the second in a set of eight on performing mail…
Descriptors: Behavioral Objectives, Business Education, Business Skills, Competency Based Education
Bostian, Nancy – 1977
Supporting performance objective 58 of the V-TECS (Vocational-Technical Education Consortium of States) Secretarial Catalog, both a set of student materials and an instructor's manual on processing outgoing bulk mail are included in this packet. (The packet is the third in a set of eight on performing mail activities--CE 016 912-919.) The student…
Descriptors: Behavioral Objectives, Business Education, Business Skills, Competency Based Education