Extension personnel, agricultural companies, and contract researchers invest a great deal of resources through time, money, and manpower to educate crop consultants, producers, students, and new employees. Creating an in-field, real world, and hands-on learning environment affords an opportunity to engage individuals to learn in ways that cannot be readily duplicated in a classroom setting. However, planning and conducting field demonstrations takes time and foresight. Clear objectives, teamwork, and adequate resources are vital. The information provided in this article is intended to serve as a "roadmap" of the key elements that will lead to a successful field demonstration tour.