This committee report identifies the skills and knowledge required by employees in the marketing occupational area. It also provides performance objectives from which competencies and instructional objectives may be developed. Introductory materials include a list of committee members, statement of the marketing committee, information on marketing as a profession, background for the report, a list of the fundamental employment skills and attributes for marketing occupations, and task inventory with rankings. The tasks are grouped into 13 duties: cash register/terminal operations; selling merchandise; performing clerical duties; displaying merchandise; performing receiving functions; performing stockkeeping functions; performing merchandising/maintenance activities; communicating information; performing sales promotion activities; applying human relations skills; managing store functions/physical plant; managing store functions/operations; and managing store functions/people. Each duty is divided into 2 to 16 tasks. Each task is presented on a separate page that provides a performance objective (which identifies the industry standard), performance guide (which lists the steps required to accomplish the task to meet the industry standard), and a list of tools and equipment. A complete equipment list is appended. (YLB)