This curriculum guide serves pupils who are planning to be salesmen, as well as those who are interested from a consumer's point of view. The document includes a study of the general principles and techniques of selling, consideration of selling as a career, class discussion, oral and written reports, and sales talks. The course includes a list of performance objectives, an outline of the course content, suggested teaching procedures and activities, evaluative instruments, and resources for students and teachers. Appended to the document is a checklist that is designed for class discussion after role playing or a film presentation. (Author/BP)