Peer reviewedERIC Number: EJ190150
Record Type: CIJE
Publication Date: 1978
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Abstractor: N/A
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Available Date: N/A
Profiling the Shopping Behavior of Elderly Consumers.
Mason, J. Barry; Bearden, William O.
Gerontologist, v18 n5 p454-61 Oct 1978, Oct78
Data were collected by personal interview on shopping roles, information processing, food stamp and coupon use, store brand purchases, mispricing and product unavailability experiences, and with familiarity with fair trade practices. Implications and directions for further research are suggested. (Author)
Descriptors: Behavior Patterns, Knowledge Level, Older Adults, Purchasing, Research Projects, Surveys
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Language: English
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