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| Clotfelter, Susan C. | 1 |
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Clotfelter, Susan C. – Currents, 1987
One of the hottest movements in banking right now is affinity credit cards. For banks, they mean a new source of credit customers. For institutions and alumni organizations, they can mean an easy, inexpensive way to keep the institutional name in front of alumni. (MLW)
Descriptors: Alumni, Alumni Associations, Banking, Credit Cards
