In 1966, Joan Ganz Cooney was a documentary producer at Channel 13 when Lloyd Morrisett, then Vice President at the Carnegie Corporation of New York, offered her an opportunity that would change the landscape of children's media forever. The Carnegie Corporation provided funding for a three-month study during which Joan traveled the country to…

Concludes that the answer to the question of whether viewers restructure their lives to accommodate television or whether television is made to fit into the existing structure of their lives is functionally related to the programing and the time period involved. (FL)

Cites figures that indicate that the basic global flow of television programing is among eight rich countries and contends that these statistics also reflect those countries which have the most receivers and the largest audience population. (MH)

Examines the current state of empirical research on religious television, discusses some of the implicit difficulties in exploring this phenomenon and its viewership, and suggests avenues for future research. (MS)

Concludes that major market local television newscasts include substantial doses of helplessness, most of it at extreme levels. Specifically, members of the general public are often presented as helpless, and, by implication, so are television viewers. (FL)

In an effort to assess the potential impact of cable television on broadcasting statistical techniques were used 1) to estimate cable penetration, 2) to build a model describing how the audience divides its viewing among available signals, and 3) to assess relationships between audience and revenue and between revenue and programming. These…

Suggests that those who hold the greatest affinity with the television news program, "60 Minutes," watch the program to be entertained while seeking information. (FL)

Reports that 30 percent of those individuals watching a news broadcast were viewing it on nonlocal stations provided by cable television. (FL)

Discusses media coverage of public relations topics. Describes a census of television news stories about public relations. Finds increased coverage from 1980 through 1995, and that politicians and foreign governments are the most commonly reported on users. States that stories generally have a neutral tone and assume the "press agentry"…

States that contrary to previous reports of "grazing," most viewers only used their remote control devices (RCDs) once or twice every half hour. Claims that the dominant RCD operation was direct channel punching, as opposed to dial turning. Concludes that most RCD activity did not take place during a program, thus voiding industry…

Data from three representative national surveys were studied to determine to what extent profiles of television viewers of different levels of viewing frequency fit with expectations based on theory and earlier research. A group of 4,552 respondents were surveyed in 1975, 1976, and 1978 by personal interviews and were classified as to status as…

A study was conducted to determine whether dance-trained, television-trained, and regular television viewing audiences would evaluate different approaches to televising dance differently. Three versions of a dance performance were videotaped: (1) version A, a one-camera, one-shot recording; (2) version B, a two-camera, real-time-edited approach,…

A study was conducted in which half-hour segments of prime-time network dramatic programing were tabulated for such violence-related items as: the seriousness and significance of violence, the number of violent actions in the program, and the duration of violence. Other factors considered were: audience size, share of audience, program duration,…

The first of three phases to provide the Pennsylvania Public Television Network (PPTN) and its seven component stations with information and procedures for defining, estimating and characterizing audiences, as well as developing programs and assessing reactions to them, this study concentrated on establishing audience definitions. The basic…

Results suggest that the technique employed in static background displays may be an important determinant of a speaker's impact on television viewers. (Author/STS)