Traces historical development of soap operas and presents results of surveys conducted with college students to determine how viewing affects their behavior, attitudes, and beliefs. Results indicate students neither seek nor take advice from soap operas whereas early radio soap opera listeners sought practical explanations of appropriate behavior…

The Mulligan Stew television series on nutritional principles for elementary school students was evaluated using a systems model. The study included student responses in eight schools and evaluation of responses from nutrition specialists, information specialists, television station personnel, and teachers. Agricultural college information…

The second-year evaluation of the Electric Company children's television series used reading tests to assess the skills and concepts addressed on the show. Tests were given in October and May, and teacher questionnaires were administered three times during the second year. Classroom atmosphere during the viewing time was observed as well. The…