Investigates the demographic characteristics of the audiences that indicate a preference for programs in one of these six public radio formats: top forty, beautiful music, middle of the road, live progressive rock, automated rock, and all news. Multiple discriminate analysis is used to weight the potency of various demographic indices. (JVP)

An examination of data on FM construction permits shows that independent FM broadcasters have obtained construction permits in markets with larger adjusted populations than those where AM licensees were granted same-market permits. (GT)

Presents weaknesses of past audience research in public radio, and describes a survey methodology for future effective analysis of public radio audiences. (CMV)

Since broadcasters are mandated by the Federal Communication Commission to ascertain community needs prior to applying for or renewing licenses, their concern for finding effective audience-analysis tools is generally great. This paper briefly surveys the research conducted on expression of opinion through viewer and listener letter-writing and…

Concludes that audiences tend to evaluate a radio newscast more positively and to perceive it as more immediate when it contains words that suggest timeliness. (FL)

Populations where free access is denied pose special problems to the survey researcher. In attempting to make general estimates of the size of the composition of the audience in the USSR to Western radio broadcasts, a simulation technique (Mostellerization) has been developed which provides estimates of underlying data from aggregate results. (PD)

An investigation of the functions performed by talk radio programs involved in-depth interviews with 184 call-in listeners to one such program over a seven-day period. During the interviews, the callers listened to tape recordings of their conversations with the program host to help them focus on the motivation that prompted their calls, the…

Of all the mass media, radio is the most abundant, both in terms of the number of radio stations in operation and the number of radio receivers in use. Unfortunately, given the dynamics of a competitive market and the Federal Communications Commission's reluctance to interfere with a licensee's discretion in the choice of format, format…

Reports that audiences found newspaper advertisements to be more useful than those appearing in other media and that the more exposure a person had to a given medium, the more useful s/he perceived its advertisements to be. (FL)

Major differences in results obtained from three audience measurement methodologies (telephone coincidental, multi-media diaries, and personal interviews with roster recalls) confirm the need for a new methodology or technique by advertisers and their agencies. (RL)

Provides an overview of the local radio phenomenon in Western European countries. Examines opportunities for access, control, and economic realities for three types of local radio (national, independent, and community), each of which was influenced in some fashion by illegal pirate stations. (KEH)

The emergence of frequency modulation or FM radio signals, which arose from the desire to free broadcasting of static noise common to amplitude modulation or AM, has produced the controversial development of stereo broadcasting. The resulting enhancement of sound quality helped FM pass AM in audience shares in less than two decades. The basic…