Outlines five types of studies that seem most significant and discusses problems of and proposals for future news media research. (PD)

Based on data gathered in a larger study of audience response to the debates held during the 1976 campaign for the presidency of the United States, a study examined the validity of uses and gratifications measures and explored how these measures were affected by differing levels of audience media activity. The data was drawn from telephone…

Argues that political speech-making can have significant impact. Surveyed audiences of four presidential candidates during the 1976 Illinois primary. Analyzed attitude/behavior changes and motivations for attendance. Noted that, while the strongest motivations were of a cognitive-orientation nature, reasons related to event excitement were…

Reviews research dealing with Canadian editors' views of Canada-United States relations, measuring audience activity, the effects of "Herbert v. Lando," agenda setting in the 1976 election debates, media use and political orientations of ethnic groups, the readability of tabloid papers, and the women's magazine short story heroine. (FL)