This article explores the use of an interactive mnemonic device called a "Map of Memories" to navigate the museum theater production "Our Footprints," staged in 2017 in the Bergtheil Museum in Durban, South Africa. The Map is an interactive tool used by audience members to explore the exhibits and the performance through…

In recent years, museums have recognized the urgent need to address several challenging issues. These topics include gender equality, racism, and environmental issues, just to name a few. As museums embrace the role of community-building change-makers, how can we include our audiences in the mission of making positive change? How can our…

Advocates for the use of story in science education assert that it can bolster understanding of science concepts in classroom settings and enhance interest and engagement. However, only a handful of classroom studies confirm these claims, and many of them use story as an introduction, not the primary method of content delivery. Reasons for this…

Based on the analysis of 270 studies pertaining to audiences of the performing arts and visitors to museums, this critical review presents a social profile of the culture consuming public and evaluates the quality and usefulness of audience research. The review offers the following information arranged in four chapters: a description of the basic…

This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual…

This combination handbook, guidebook, and how-to-do-it manual presents useful marketing and fund-raising strategies for those involved in promoting and funding the arts. Case histories of funding programs and promotions are presented along with advice and guidance on: tapping the corporate treasury; unusual direct-mail techniques; and the use of…

Based on 1982 and 1992 surveys sponsored by the National Endowment for the Arts, this report examines participation in seven core art forms by baby boomers, individuals born between 1946 and 1965. Art forms investigated were: classical music concerts; jazz concerts; operas; musicals; ballet performances; theatre; and museums. Findings indicate…

This report examines the economic impact of cultural institutions on their communities in Columbus (Ohio), Minneapolis/ St. Paul (Minnesota), St. Louis (Missouri), Salt Lake City (Utah), San Antonio (Texas), and Springfield (Illinois). For each city, tables are included which list data in the following categories: (1) audience per capita spending;…