One area of health promotion research rich with potential for both theoretical and empirical investigation is the "entertainment-education" (EE) strategy. Though a growing body of evidence points to the effectiveness of the EE strategy, further investigation is needed to explore the underlying cognitive and affective processes that make EE an…

For South African media and its audiences, as well as news researchers, the democratization developments in South Africa since April 1994 also offer new opportunities in the field of news flow studies. To answer the question "How are South African mass media portraying Africa and the rest of the world in the post-apartheid era through the…

This paper focuses on the experimental findings of Shanto Iyengar with regard to media agenda-setting and a theory of priming, summarizing his work across time. Following an introduction, the next section briefly reviews five of Iyengar's experiments on agenda-setting and priming, giving an overview and conclusions for each. The final section, a…

Analyzes the alternative media and their reporting up to the February 1986 revolution in the Philippines. Shows that they broadened the context in which key events could be interpreted, and influenced those segments of the audience that provided new leadership. (MS)

Drawn from a much more extensive research project about children and television, this study examined the social processes through which the meanings of television are established and negotiated. A series of small group interviews with boys aged between 8 and 12 years were conducted. Two series of interviews focused on the cartoon television series…

A study questions recent findings that adolescents spend more time viewing television than listening to music. It is argued that questions about what constitutes music listening and music media, about adequate scales to measure time spent with television and music media, and the age range from which recent samples have been drawn, have led…