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Blood, R. Warwick; Galloway, John J. – 1983
To test whether the number of times viewers watch a television program correlates positively with (1) original expectancy-value measures (EV)--expectations of pleasant outcomes--or (2) changes in EV measures of gratifications, 117 Australian boys in grade 7 were interviewed and given a questionnaire on their responses to specific television…
Descriptors: Adolescents, Attitude Measures, Audience Analysis, Audiences
